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The Marketing Tool Box™ and Don't Just Sell...Market!™ workshops are similar. Material in the Tool Box workshop is tailored primarily for product managers, while that in Don't Just Sell...Market!™ is designed for a broader audience, including industrial salespeople. Each is a one-day marketing workshop that is comprised of eight parts:
- Part 1: Review of classic marketing concepts and principles.
- Parts 2 - 5: Essential skills in the key communication disciplines – advertising, product publicity, sales promotion and personal selling.
- Part 6: How-to write an effective marketing plan.
- Part 7: How-to use basic marketing research tools.
- Part 8: How-to apply database marketing tools.
Each part is presented with numerous case studies, examples, models and checklists.
A comprehensive take-home workbook is included with each workshop.
The goal of these courses is that every attendee leaves at the conclusion of each session with useful new skills they can use!
About your instructor...
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