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Greg Bradshaw entered the marketing field in the 1960’s working in new products with PPG Industries. He has since filled every step on the marketing management ladder from assistant product manager to v. p. of marketing. He has had an exceptionally broad marketing exposure, having managed industrial products (PPG), agricultural (BASF), healthcare (Becton Dickinson), consumer durables (WISS), packaged goods (American Home Products), and retail and catalog sales (HOME Ltd).
Greg has solid field sales experience. He has frequently engaged in missionary selling work, has set up distributor, broker and sales agency networks, and has managed a national sales force.
He has worked, as a client, with five of the ten largest U.S. advertising agencies and has a strong working knowledge of marketing research and the numerous media forms. Although he has managed the largest OTC brand in American drugstores, his marketing specialty is new products.
The Marketing House, which specializes in commercializing new products, was founded by Greg and is now in its fifteenth year.
He holds a degree in chemical engineering from the University of Pennsylvania, and has made additional studies at The Wharton School and Harvard University. He is the author of The Complete Marketing Workbook, currently pending completion for a leading trade book publisher.
Greg served in the armed forces prior to entering the industry. He is married and has three children.
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